The awareness campaign developed for Save the Children highlights how we dedicate time and thought to things that are not very important. The campaign separately shows completed newspaper Sudoku puzzles, the Spanish daily TV channel schedule and a Spanish football table of results purposely placed over pictures of children desperately looking for food and suffering from illness. The idea is to demonstrate how we are easily distracted and tend to forget the misery that millions of children suffer on a daily basis.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.