Sudoku / TV / Football
Award: Yellow Pencil
Yellow Pencil / Press Advertising / Magazine Press Advertising Colour / 2007
The awareness campaign developed for Save the Children highlights how we dedicate time and thought to things that are not very important. The campaign separately shows completed newspaper Sudoku puzzles, the Spanish daily TV channel schedule and a Spanish football table of results purposely placed over pictures of children desperately looking for food and suffering from illness. The idea is to demonstrate how we are easily distracted and tend to forget the misery that millions of children suffer on a daily basis.
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