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Mr. Caramone / Mr. Smith / Mrs. Withers

Award: Graphite Pencil

Graphite Pencil / Photography / Press Advertising / 2007

Every Halloween, kids get dressed up in their costumes and go out ringing doorbells hoping to get some great candy. Unfortunately, most people give out cheap candy. The kind of candy they wouldn't even buy for themselves. But some give out the good stuff: Snickers. Snickers bars are the candy you would want if you were a kid trick-or-treating on Halloween. Each ad in this campaign is a visual translation of that thought, as we see an identical child version of the adult who is giving out Snickers.

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