• Loading…

Mr. Caramone / Mr. Smith / Mrs. Withers

Award: Graphite Pencil

Graphite Pencil / Photography / Press Advertising / 2007

Every Halloween, kids get dressed up in their costumes and go out ringing doorbells hoping to get some great candy. Unfortunately, most people give out cheap candy. The kind of candy they wouldn't even buy for themselves. But some give out the good stuff: Snickers. Snickers bars are the candy you would want if you were a kid trick-or-treating on Halloween. Each ad in this campaign is a visual translation of that thought, as we see an identical child version of the adult who is giving out Snickers.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again