Bad / Good
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns Any Duration / 2006
Good: 'Some people think the Internet is a good thing.' This advert contains a series of vignettes illustrating an argument for the positive side of the Internet. Education, preservation, charity, freedom of speech and empowerment are suggested, ending with the question 'What do you think?' Bad: 'Some people think the Internet is a bad thing.' This piece shows a series of vignettes illustrating an argument for the negative side of the Internet. Subjects include identity theft, disinformation, the porn industry, babies for sale and big brother, followed by the question 'What do you think?'
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