The concept of the campaign is to show stereotypical music icons as regular people in everyday settings. Parents' Day features a 'rocker' at the Parents’ Day of his daughter's school. He looks outrageous, but no-one seems to notice. As he asks the teacher questions, pyrotechnics go off as if he were in a rock concert. At the end he says, "I always wanted Jenny to grow up without pressure in a normal environment."
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