• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials 1 - 40 Seconds / 2006

SFX: DOOR KNOCK MV1: Come in. MV2: Alright. MV1: Ah, Mr Pilkington and how are we today? MV2: Yeah, I'm all right doctor. I've just come for my check up. MV1: Ok then pop your pants off. MV2: What? MV1: Just pop your pants off. MV2: What have I got to take my pants off for? MV1: Well, because I've got to put my finger up your erm… MV2: What up my what? MV1: …to check your prostate gland. MV2: Don't worry about it. MV1: Well I am worried about it because prostate cancer kills ten thousand men every year in Britain. MV2: You can check that out if I get any symptoms. MV1: Well there aren't always symptoms and symptoms do vary from man to man so the best way to check it out is if I put my finger up there and have a feel. Don't worry about it. SFX: SQUISHY NOISE MV2: Is that it? MV1: Yeah. MV2: It's not that bad. MV3: I don't know why he was worried. You've probably saved his life there. MV2: Does he have to be here? MV1: He's just a mate don't worry about him. He's just watching. Watching me at work. MVO: For more information visit The Prostate Cancer Charity website. Real men know all about it.

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