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Big Ideas Come Out Of Big Pencils

Award: Black Pencil

Black Pencil / Online / Primary Brand Websites / 2006

Leo Burnett believed that big ideas come from big pencils, an icon familiar to all Burnetters. On this dynamic site, the pencil becomes your cursor leaving a trail as you explore the content docked to Leo's signature. Leoburnett.ca is built on a multi-dimensional, multi-layered black and white canvas offering users an organic and unstructured experience. As you interact with the site, you become an integral part of its creativity. Leo Burnett's culture and creative are showcased in an engaging and unexpected way. Unique animated visual sequences introduce the work, while Leo's timeless quotes and speeches burst to life when rolling over an apple or star icon. Linear thinkers are accommodated with a more traditional set of navigation links along the bottom.

  • Big Ideas Come Out Of Big Pencils
  • Big Ideas Come Out Of Big Pencils
  • Big Ideas Come Out Of Big Pencils
  • Big Ideas Come Out Of Big Pencils

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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