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Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated Advertising / 2006

In a pro-active measure against iconic brand counterfeiting, Crispin Porter + Bogusky established the Counter Counterfeit Commission (CCC) who pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimize the CCC's claim, they created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any 'counterfeit' MINIs they may have seen.

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