The campaign's objective was to create awareness of Telefonica's Internet Ilimitada plan. As the service offers flat rate dial-up connection, people do not need to stay awake at night to keep telephone bills within budget. Based on this concept, the character ‘Oscar’ was created. He doesn't have an Internet IIimitada plan and fights against drowsiness at work. To interact, users are invited to help Oscar not lose his job by shouting in the microphone or clicking the mouse. Other ways to keep Oscar awake, like giving him a cup of coffee or throwing paper balls, were also available.
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