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Microsoft Bolt-On

Award: Wood Pencil

Wood Pencil / Direct / Addressed Direct Mail Low Volume 501 - 10,000 / 2006

Nowadays, people want to work any time, any place, anywhere via remote access and mobile devices. Unfortunately, their IT Manager has to patch up their existing system to give an improvised solution. IT Managers were sent a graphic demonstration of the problem they face. Each pack was handmade, patched, stapled and stuck together. From 5,627 packs, 760 prospects clicked through and 76 went on to become qualified sales leads worth £1,486,563 in projected revenue. 190 people also registered for an event that showcased the product.

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