• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

National Anxiety Week Press Launch

Award: Wood Pencil

Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1 - 500 / 2006

The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder. The brief was to generate media interest in the press launch of the ‘National Anxiety Awareness Week’. In the ten days before the press launch, journalists were sent a series of communications, focussing on and demonstrating the most common forms of Obsessive Compulsive Disorder. In total there were 19 attendees from The Sunday Mirror, The Daily Mail, London City Radio, Channel 4 News etc, plus coverage in The Times, The Sunday Telegraph and The Independent.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again