National Anxiety Week Press Launch
Award: Wood Pencil
Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1 - 500 / 2006
The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder. The brief was to generate media interest in the press launch of the ‘National Anxiety Awareness Week’. In the ten days before the press launch, journalists were sent a series of communications, focussing on and demonstrating the most common forms of Obsessive Compulsive Disorder. In total there were 19 attendees from The Sunday Mirror, The Daily Mail, London City Radio, Channel 4 News etc, plus coverage in The Times, The Sunday Telegraph and The Independent.
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