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Ozone

Award: Wood Pencil

Wood Pencil / Direct / Direct Poster Advertising / 2006

TThe Singapore Envionmental Council instructed to create a direct mailer that demonstrated the urgency of environmental concerns. A calendar with its dates perforated over a background of the sky was produced. In order to use the calendar effectively, the recipient had to tear out each date, leaving a hole in the sky, which got bigger with each day passing.

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