Cameraphone
Award: Yellow Pencil
Yellow Pencil / Direct / Direct Mobile Phone Advertising / 2006
Traffic is the biggest single killer of teenagers in the UK, so the task was to put road safety back on their agenda. The road safety commercial was shot entirely on a mobile phone, dramatising the distracted behaviour that causes many of the accidents, but in a credible and relevant way.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.