• Loading…

Ghost Trolley

Award: Wood Pencil

Wood Pencil / Ambient / PR & Creative Stunts / 2006

Simba, a large chips/snack producer, wanted to re-launch Ghost Pops, an old favourite South African snack. The snack has a Ghostbusters heritage and a small budget. To create awareness at point of purchase, everyday shopping trolleys were rigged with motors, thereby creating an arsenal of Ghost Trolleys. These trolleys were filled with Ghost Pops and driven by remote controls from hidden locations. They moved around supermarkets by themselves in a spooky, supernatural way, receiving quite a number of interesting reactions and also encouraging shoppers to take the product from the trolley itself. The trolleys appeared in supermarkets across the country.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again