Ghost Trolley
Award: Wood Pencil
Wood Pencil / Ambient / PR & Creative Stunts / 2006
Simba, a large chips/snack producer, wanted to re-launch Ghost Pops, an old favourite South African snack. The snack has a Ghostbusters heritage and a small budget. To create awareness at point of purchase, everyday shopping trolleys were rigged with motors, thereby creating an arsenal of Ghost Trolleys. These trolleys were filled with Ghost Pops and driven by remote controls from hidden locations. They moved around supermarkets by themselves in a spooky, supernatural way, receiving quite a number of interesting reactions and also encouraging shoppers to take the product from the trolley itself. The trolleys appeared in supermarkets across the country.
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