New Blood Entry — Just You
Yahoo! / 2025
In 2024, getting a unique email address has become a headache for Gen Z and Alphas. With 4.6 billion email accounts worldwide, most simple names disappeared years ago, leaving younger users stuck with awkward addresses full of random numbers, letters, and names that don’t represent them.
We decided to reconnect with younger generations by transforming our oldest asset: the @yahoo.com domain to create the first modular domain system, allowing users to choose flexible, fresh, and customizable addresses, this way, we gave up our name so hundreds of young people wouldn’t have to give up theirs.
