New Blood Entry — Ginfused Energy by Roku
Suntory Global Spirits / 2025
This content is an independent creative submission produced solely for the purposes of the D&AD New Blood Awards. This is not an official advertisement for the featured brand, and it does not constitute marketing or commercial activity for the brand or brand owners. All trademarks and designs are used for creative and illustrative purposes only.
Young people are socializing online more than ever, while alcohol consumption declines in favor of non-alcoholic options.
Our concept reinvents Suntory’s Roku gin creating a refined, alcohol-free alternative. Designed for gamers craving something elevated and for those who love the social vibe of a night out, without the alcohol.