New Blood Entry — A Handcrafted Legacy

'A Handcrafted Legacy' celebrates William Morris, the founder of Morris&Co, where the brand honours his legacy through the continued preservation of his creative values. The brand is in consistent conversation with its 1861 creator, a man whose veneration for the past, love of handcraft, and honesty inspired his artistic works. Through archival influences, the campaign highlights how Morris&Co’s work continues to reflect these principles. It showcases a nostalgic, handcrafted aesthetic with raw textures and analogue processes, while celebrating ethical UK manufacturing. The campaign’s visuals, tailored for Instagram and Pinterest, maintain a consistent brand identity. The 'Made to Measure' service is highlighted, with a short animated video advertisement.