New Blood Entry — IMAX Extraordinary Feelings
IMAX / 2024
“The sparking moments of intense joy, awe or deep connection. These extraordinary feelings, rich and remarkable, demand extraordinary technique. Something above the usual that can be experienced when transmitting into another reality.”
By visualizing the emotions experienced with IMAX technique, we want to engage with people – rather than just discussing what IMAX is.
We aim to communicate that IMAX’s unique technology leads to feelings beyond the ordinary - resulting in extraordinary feelings.
The four categories have been given their individual identities, symbolizing the feeling you experience when engaging with each product, visualized through typography, color, shape, and sound.
