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New Blood Entry — Hiding in Plain Type

Award: Yellow Pencil

Google Fonts & The Typographic Circle / 2024

Today, microplastics can be found in our food, drinks, and air. On average, people unknowingly consume nearly 250 grams of microplastics each year. Sometimes microplastics can be so small they are practically invisible to the naked eye.

In order to help tackle this issue, we need to start raising awareness. Hiding in plain type is a typographically led campaign that uses a Google variable typeface to highlight the widespread presence of microplastics in our day-to-day lives and uses poetry to help raise awareness.