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New Blood Entry — The Gamers Sauce

Award: Wood Pencil

Heinz / 2023

Background: Farming Simulator is one of the best-selling games in Europe and also one of the most popular on Twitch.

Insight: After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamer's soul.

Idea: We create the first ever Heinz Sauce made out of digital ingredients only.
What is harvested online gets produced in real life.

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