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New Blood Entry — Rethinking Echoes

Award: Graphite Pencil

Barclays / 2023

Barclays Rethinking Echoes helps neurodivergent individuals to make cashless transactions more tangible using notifications, haptics, and animation. People can pause, rethink their decision and feel the money being spent before the transaction is processed. "Tap" pay, debit card, and credit card all make spending effortless, and a notification asking, "are you sure?" poses a question to question the purchase being made.

Rethinking Echoes is a simple solution to retain users' attention through different sensory experiences and encourage thoughtful spending and savings through key features like "Reflections" and the "Rainy Day Account."