New Blood Entry — Put Peaches On A Pedestal

A relaunch of an album is meant to create a sense of nostalgia, and showcase an understanding of the artist for older fans to feel seen.
It should also create a feel of who an artist is to intrigue new fans.

To create this experience for the people entering our website, we got to know Peaches as the activist, the feminist, the performance and visual artist she is. In the process we happened to fall into the target group ourselves as we became new Peaches fans.

We created an interactive, playful, both nostalgic and modern website to accomodate all users. Our website is packed with Peaches references, but also ways to get to know her. In the platform we have created, fans get to reminicen, play, connect with each other, and interact with Peaches music. Making it a must visit experience.