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New Blood Entry — Writing Audibly

Award: Wood Pencil

Audible / 2022

To make Audible’s tone of voice stand out in even the most unexpected places, I’ve created a set of simple, original principles that can easily be implemented in copy across all platforms. This guide explains how to express Audible’s personality and advertising strengths through any piece of copy, giving Audible a noticeable yet functional way of communicating that appeals to a diverse range of potential Audible consumers.

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