New Blood Entry — Penguin Playlist

Penguin Playlist will enable teens to discover the world of BAME authors and stories that are hidden from the GCSE curriculum. Penguin will partner with Spotify to deliver stories in a format teens like; bitesized audio clips. Penguin will analyse the music and podcasts users listen to and curate unique playlists based on their interests. The playlists, containing extracts from BAME audio books, will rotate monthly. Authors will have their own profiles on Spotify where users can learn about their lives. When users ‘like’ clips, they will receive a discount code to buy the full version of the book, helping them reignite their relationship with reading.