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New Blood Entry — Tidbit

Award: Wood Pencil

Penguin / 2021

Think books, think Penguin.

Books can influence change and improve young people’s lives. However, growing up as digital natives in the UK has changed reading habits and shifted their focus and attention.

Tidbit by Penguin is a new way of sharing stories. Books are reimagined and delivered in bitesized formats through various interactive mediums. In collaboration with Lit in Colour, authors are able to form authentic connections with readers.

Tidbit wants to be in the forefront of bringing diversity in books to readers and cultivate a new culture of reading that seamlessly integrates into real life.