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New Blood Entry — The giffgaff Recycle Team

Award: Wood Pencil

giffgaff / 2021

We have created a proof of concept animation for a social media and broadcast campaign based around a unique cast of characters following the key steps of the Giffgaff Recycle scheme. We wanted to develop these characters using the client’s branding elements, and personify the recycle process - adding the disruptive flavour of character animation to Giffgaff’s existing campaigns.

This campaign would consist of a series of short 2D animated sequences that can be used as assets across social media platforms, being compiled into a 20 second broadcast ad. We have created a series of mockups to demonstrate the potential application of this solution, working as Instagram Stories and animated stickers allowing the public to communicate the recycle steps themselves.

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