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New Blood Entry — The New Influencers

Award: Wood Pencil

YULA / 2020

Centennials and millennials are the most conscious consumers ever. That’s why the market is oversaturated with brands that claims to be bio or organic when in reality they’re not 100% true, in consequence these terms had lost its meaning, now every brand that says its "natural o sustainable" seems sketchy or not real.

On top of that our audience is the most skeptical and challenging of all. We needed to find a new and fresh way to show them that YULA is the organic energy drink that has everything they stand for. That’s why we went straightforward with what YULA has to offer and if they don’t believe us, we encourage them to do the thing they already do when they’re not sure, ask Siri or Alexa.

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