New Blood Entry — Roam Bikeshare
Award: Wood Pencil
VBAT Superunion / 2020
Roam Bikeshare is inspired by Roman mosaics and the resemblance between these fragments and maps of Rome. My research showed that Rome is a very disconnected city due to limited metro lines, heavy traffic and lack of cycling infrastructure. The concept of cementing fragments together demonstrates this issue and the way to the solution. This branding can only be applied to this city which makes it a unique and authentically Roman identity.
