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New Blood Entry — Penguin Bookcase

Award: Yellow Pencil

Penguin / 2020

Penguin Bookcase gives young people the opportunity to become more connected through physical books.

In a world where audiobooks are becoming the new norm, Bookcase is encouraging young people to realise the importance of physical books and illustrates how books can bring people together in our disconnected world.

Taking inspiration from familiar apps like Depop and Tinder, Bookcase is a new platform where members can trade books with others around the world. Members are encouraged to annotate and log their books to provide users with real time connection and a more tangible reading experience.

Alongside Bookcase, Penguin Editions gives users the chance to recieve reccomendations from their favourite musicians and attend exclusive music events for members.

Connection over disconnection.

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