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New Blood Entry — StoryTracks

Award: Wood Pencil

Penguin / 2020

This brief challenged us to develop a product or service that heightened the reading experience. As more and more readers are switching to audiobooks, we were faced with the problem of capturing that world-creating magic found in pages. Rather than trying to pull readers back to physical books, we decided to take the magic where they are. Music plays an integral part in storytelling, amplifying emotion and resonance. Working with audiobook narrations, we will create curated musical soundtracks with renowned composers. This music and voice combination will create a more visceral and impactful reading experience.