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New Blood Entry — Tangrams - Together We Thrive

Award: Wood Pencil

HSBC / 2020

HSBC can create a universal visual language using Tangrams in airports around the world.
The shapes of the Tangram can be used to make HSBC's logo and illustrate the five pillars of human prosperity. These symbols can be utilised in bold, eye-catching posters throughout airports, as well as animated on screens.
Using the symbols, HSBC can create a global voice that surpasses language barriers in airports. The animation and illustrations are ageless and will appeal to current and potential customers. The symbols themselves are internationally recognised.
The project focuses on animations in airport walkways but is well supported with illustrations all over the airport.

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