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New Blood Entry — FART FOR FUTURE

Award: Yellow Pencil

Connect4Climate / 2020

“Farts are funny, global warming is not.
The world is home to about 1.5 billion cows.”
Beef production encounts for over 37% of all human-induced methane in the air, because cows do fart – just like us. The problem: They emit over 115 liters of gas every day.
So what if people ate beans instead of beef? We would fart more, but not the cows.

“Fart 4 Future” – a movement built around farts, reaching out to make a change by switching to a more plant-based diet and to fight the mass livestock agriculture.

This idea is a creative response to the New Blood Award brief set by Connect4Climate in collaboration with Futerra.

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