New Blood Entry — The Whopper Drop
Award: Wood Pencil
Burger King / 2020
To show young generations that Burger King is better than they think we hijack the hype around streetwear brands. During the most hyped drops, we reach streetwear enthusiasts when they wait in lines, bored and hungry. Here they experience The Whopper Drop: through a new feature of the Burger King app users can take a selfie in the most hyped queues to have a free Whopper delivered right where they are waiting. An AR filter puts the new Burger King pattern flame on users’ outfit, because everybody on social media should know who's the real lit brand.
