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New Blood Entry — The Rebel Order

Award: Wood Pencil

Burger King / 2020

Burger King wants to know how to get young people to use the BK app to order delivery.
We think the best way is, to be honest.
Even if it means challenging everything.
No gimmicks, no sleight-of-hand, just information at a time when it’s needed most, for the young people fighting to save our planet from a flame-grilled future.
By showing two costs, one in pounds and one in kilograms of carbon, the Rebel Order will be the first of its kind, ushering in a new era where people decide not just on price, but on impact as well.

With the Rebel Order, a better future is just a substitution away.

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