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New Blood Entry — Whopper Rescue

Award: Wood Pencil

Burger King / 2020

Whooper Rescue. Order a flame-grilled Whopper by scanning your burned food.

INSIGHT:
Burning food is quite common, especially when you are young and don’t have that much experience behind the grill.


IDEA:
Flame-grilled is way better than burned.
So, for those who burned their meals, Burger King will give a free Whoppers.


HOW?
Allow the Burger King app to open your camera, scan the burned food with image recognition, and get your Whopper.

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