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New Blood Entry — Coupon Coup

Award: Wood Pencil

Burger King / 2020

What do youngsters want? A better world.
What are big brands giving them? More paper coupons.

Millions of paper coupons are printed every year. Not all of these coupons get redeemed, ensuring that the companies don’t lose more than they make. What if we could change that?

Presenting Coupon Coup, a modern-day heist that makes paper coupons pay for a Whopper, and a good cause.

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