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New Blood Entry — Balance By Barclays

Award: Graphite Pencil

Barclays / 2020

37% of brits exhibit significant levels of anxiety when logging into their bank accounts. Resulting in people avoid keeping track of their economy, which worsens their economy and increases stress and anxiety.
We created a responsive credit card design for all mobile payment functions. BalanceByBarclays translates every purchase made, into a color scheme that works like a thermometer for your economy. Based on your spendings the color of your digital card will change in real-time to make money comprehensible for everyone.

BalanceByBarclays is designed to make you motivated by your bank balance instead of fearing it.

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