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New Blood Entry — Becky

Award: Wood Pencil

Barclays / 2020

78% of Britons impulsively purchase online and many feel remorse after shopping. To help them make mindful decisions, we release Becky, a chatbot extension of Barclays’ app that intervenes in users’ shopping and guides them to valuable investments. Whenever users overcome an impulsive purchase they get closer to their long-term goals, because cutting wants into needs shouldn't be a hard challenge.

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