New Blood Entry — Just Hear It Instead

It’s not that no one enjoys reading. It’s that the process of reading is actually quite a bit tedious. We noticed that the love for literature has come at a price.

In some cases the desire to finish one more chapter or reach the end of the story gives way to blurry eyes or a tired head where the book ends up balanced on the top of your nose as you doze off to sleep. So how do you convince those who've given up on reading to reconsider it?

You show them that it's easier when it's not written.

This campaign recreates the sometimes tedious and eye-tiring experience of following printed type on a page and the call to action invites readers to 'Just hear it instead'.