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New Blood Entry — Virgin Conquer

Award: Yellow Pencil

Virgin Atlantic / 2019

Virgin Conquer is the loud, powerful sub-brand of Virgin Atlantic, at its core celebrating and empowering women travelling solo. Travelling alone as a female often seems scary and unsafe. In a survey of 400 women in the US, “80% of women said they consider personal safety issues when booking a trip”. Virgin Conquer celebrates women worldwide who are proving solo travel is achievable and safe, empowering more women with the confidence to conquer their own travel goals. Empowered women empowering women. On the Virgin Conquer website, customers can browse thousands of stories from women traveling solo, and with one click, book the same trip from the author's story. Alike, women can share their own stories of conquering travel, furthering the online community of women empowering each other.