Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Humans are planning to colonise Mars, and what we will eat there is still an issue. Heinz will start producing ketchup in a greenhouse recreating Mars conditions. So when the colonisation starts, we are ready to become the number one brand of that planet. Because we don’t know what we will eat in Mars, but the taste has to be Heinz.