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New Blood Entry — Cold Bali

D&AD Side Hustle / 2019

Cold Bali is a brand going against gentrification in an area on its way to lose its authenticity.

Newly popular areas quickly attract companies wanting to capitalize on the hype.

This happened to our little village in Denmark, so we decided to show everyone how ridiculous, calculated and hollow the moves of these brands were and get them out of town!

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