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New Blood Entry — Pee for the Planet

Award: Wood Pencil

Adnams / 2019

Global warming is not just the biggest threat to our planet - it’s also the biggest threat to cold drinks.

So we used existing technology, that converts urine into electricity, to create special urinals that power the fridges at all of Adnams’ pubs and inns - reducing their CO2 footprint.

That way, when you Pee for the Planet, both our drinks and our planet is kept cold.

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