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New Blood Entry — The EdFeed Plug-In

Award: Wood Pencil

Pearson / 2018

The EdFeed Plug-In turns ads and time consuming social media-games and animal videos, into slots of fun learning, curated an developed by the Learning Editorial Team at Pearson.

Instead of ads, users are provided with the video, short documentaries and mini-games, teaching important skills for the future of work. This turns hours of social media into informal learning.

Users can switch it on and off at any time, and even personalise and modify the kind of content they want to be exposed to. The learning also changes according to users job situation, professional background and wishes for the future.

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