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New Blood Entry — #NoTag Campaign

Award: Wood Pencil

John Lewis / 2018

A campaign raising awareness about stereotypes to help avoid any unnecessary tags and labels on people by having an additional and specially designed tag to be put on items from John Lewis. As people purchase and take that tag off, they are being part of the #NoTag and supporting the idea of removing the tags from each other. Customers are asked to insert the #NoTag tag into the tag machine and will leave with a special receipt with a short story on it.

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