• D&AD Impact 2019
    Deadline: 25 Sept
  • Deadline: 25 Sept
Enter Now
  • My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

New Blood Entry — Male Baggage

Award: Wood Pencil

Dropbox Paper / 2018

Men are brought up to believe talking about their feelings is a sign of weakness. Whether it’s said directly or implied by society as a whole, the message seems clear: being emotionally open makes you less of a man. Enough of the bollocks. Real men talk.

‘Male Baggage’ aims to break this often-harmful stereotype, and encourages men to talk about their feelings without fear of judgement. Anchored by a comical range of pink balloon bollocks, this campaign has the potential to tackle a whole host of overlooked issues from mental health and body image to sex and consent education.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again