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New Blood Entry — Male Baggage

Award: Wood Pencil

Dropbox Paper / 2018

Men are brought up to believe talking about their feelings is a sign of weakness. Whether it’s said directly or implied by society as a whole, the message seems clear: being emotionally open makes you less of a man. Enough of the bollocks. Real men talk.

‘Male Baggage’ aims to break this often-harmful stereotype, and encourages men to talk about their feelings without fear of judgement. Anchored by a comical range of pink balloon bollocks, this campaign has the potential to tackle a whole host of overlooked issues from mental health and body image to sex and consent education.

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