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New Blood Entry — BBC Shortcut

Award: Wood Pencil

BBC / 2018

In a daily 9-to-5 grind it can be time consuming and difficult to keep yourself fully updated.

BBC Shortcut is a new feature on the BBC website and app that tailors every BBC article to your reading needs.

Using Natural Language Generation technology, it automatically creates shorter versions of every article.

BBC Shortcut is tied to your BBC user account, keeping track of your reading habits and preferences,
making your BBC reading experience seamless and convenient.

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