New Blood Entry — Fighting Conceptions
The British Army / 2017
We develop assumptions from the information we are given based on our previous experiences. Through stereotype and assumption we build an image of a person internally dependent on their identity, just as we build a story from the words on a page.
This campaign showcases this flaw of society through type, and the misconception of just one sentence based on the stereotyping of minorities. Everyone has their own story, anyone can be the best.