• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — Ethical Blood

Award: Wood Pencil

Respect for Animals Educational Trust / 2017

Ethical Fur, is the latest excuse, used by the fashion and beauty industries, to justify killing animals. So if adding "ethical" is enough for people to condone cruelty, we're using the same basis to support a more ridiculous cruelty. We launched a makeup brand, made of what we called "ethical blood", and put it up for sale, to show people exactly how outrageous, and nonsensical "ethical fur" is.

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