Animals will invade the fashion world, a world ruled by celebrities who are the main culprits of endorsing fur and making it desirable. Now animals will become the celebrities making fur fashionable for animals. The campaign uses aspects of the fashion world such as "who wore it better", "bitch stole my look" and a fashion show to convince people the animals wear fur better than humans. This will be proved through voting polls and interactive online pledges. Animals will express their new found voice and attitude, and take back their fur because let's be honest - animals wear fur better.