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New Blood Entry — The Loyal Study Partner

Award: Wood Pencil

Pearson / 2017

Students have a huge amount of readings, however the feeling of not remembering the curriculum is common. How can Pearson help the increasing number of students to learn and remember the content of their books? The solution is a loyal studypartner: the chatbot Sia, named after the Greek goddess of knowledge. A unique code - easily scanned from your phone - at the end of chapters, gives access to Sia on Facebook messenger. Sia knows exactly what questions to ask and are ready to study with you at any time, to make sure that you understand and remember the chapter.

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